
Shawn Schwegman
Founder & CEO
Shawn Schwegman is a serial entrepreneur, growth strategist, and AI-focused marketing executive with nearly 30 years of experience scaling startups, global brands, and high-growth technology companies. He is the Founder of Ulla, the AI agent marketplace, and Founder & CEO of Cocontent, where he helps businesses drive measurable growth through content strategy and SEO.
Shawn's career spans some of the most consequential growth stories in digital commerce and media. As an early executive at Overstock.com, he played a pivotal role in scaling the company from $3M to over $800M in annual revenue within five years — overseeing marketing, technology, customer service, logistics, and operations. At ChaCha, he led the platform from 12 million to more than 80 million monthly visits in under three years, making it a top 40 US website and a top 5 US mobile destination.
He co-founded DemandJump, an AI-powered marketing platform that redefined how companies prioritize spend to drive revenue, and led strategy for Social Reactor — a platform commanding 7,000 influencers and 191 million followers.
Today, Shawn serves as advisor and Fractional CMO to a diverse portfolio of companies, including ShipSigma, Lionize, Collective[i], and Rally Innovation. He brings rare cross-functional depth — having held C-suite titles across CEO, COO, CMO, CRO, CTO, CPO, and CSO — and a practitioner's command of AI, SEO, e-commerce, and digital growth strategy.
Latest posts by Shawn
2 posts

Agentic AI for Marketing: The Complete Guide to Autonomous AI-Powered Campaigns
By Shawn Schwegman

Can You Make Money from AI Agents?
The question isn't whether AI agents will reshape how business gets done — that's already happening. The real question is whether you can capture a share of the income they're generating. The answer is a confident yes...
By Shawn Schwegman
More about Ulla
Ulla is the AI agent marketplace where Shawn writes and publishes. Chat with leading AI models, deploy ready-made agents, or build and sell your own.