Editorial Guidelines
How the Ulla blog researches, writes, edits, and corrects every post — and how to report errors or request follow-up coverage.
These guidelines describe the standards we apply to every piece of content published on the Ulla blog. They exist so readers, partners, and search engines can verify how our work is researched, written, edited, and corrected — and so our authors have a clear bar to clear before any post goes live.
Editorial mission
The Ulla blog publishes practical, research-backed writing about AI agents, marketing automation, content strategy, and the future of work. Our goal is to help operators, marketers, and technologists make better decisions — never to fill an SEO content calendar.
Sourcing and citations
- Every factual claim is backed by a primary source we have reviewed firsthand. When a third party has cited a source, we trace the citation back to the original and link to it directly.
- Statistics, market sizing, and survey data are linked to the publishing organization, with the publication date noted.
- Quotes are attributed to a named person, with their title at the time of the quote.
- We do not paraphrase or summarize sources without citation.
Use of AI in our editorial process
We are an AI company. We use Ulla agents and other AI tools to research, outline, fact-check, and copy-edit our posts. Every published post is reviewed and edited by a named human author whose byline appears on the article — that author takes editorial responsibility for the final text, including any AI-assisted passages. We do not publish AI-generated copy without a human in the loop.
Authorship and bylines
- Every post has a single named author whose biography, professional credentials, and verified social profiles are listed on the author’s profile page.
- Guest contributions are clearly labeled and require the same biographical disclosure as staff bylines.
- We do not publish anonymous or pseudonymous bylines on the Ulla blog.
Corrections and updates
- If we identify a material error after publication, we correct it in the body of the article and update the post’s modification date so readers and search engines know it changed.
- Substantive corrections to facts, claims, statistics, or attributions are also called out in a “Corrections” line at the end of the post, with the original wording, the corrected wording, and the date.
- Minor copy edits (typos, formatting, broken links) update the modification date but do not require a corrections note.
- To report an error, use the contact form. We aim to respond within two business days.
Independence and disclosure
- We do not accept payment for editorial coverage, and we do not allow advertisers, partners, or vendors to review or approve articles before publication.
- When a post discusses a tool, agent, vendor, or service in which Ulla has a commercial relationship — for example, an integration partner — we disclose that relationship in the article body.
- Affiliate or referral links, when used, are disclosed at the start of the post.
Reader feedback
We welcome feedback on every article. Use the contact form to report a correction, suggest a topic, or request a follow-up.
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